Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper.
While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being mentioned as one reason for the sentiment, those who were already tabloid readers were supportive of the launch.
One woman said: "There was a gap in the market and this is probably the right thing for their [NI] gap in the market. It wouldn't be my first choice. I've probably grown out of the News of the World scene".
An 18-year-old media student added: "It will sell well because of the controversy behind the last paper. But I think people will just buy it for the sheer fact of the popularity and it will become a trend."
Advertisers including Tesco, Ford, Morrisons and News Corporation-owned Sky have already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell.
NI has said The Sun on Sunday will have a greater "family feel" than the Saturday edition of The Sun.
Media agencies have put forward their support for the title. David Mulrenan, head of press at ZenithOptimedia said: "It was always going to happen, it was just a question of when it was going to happen."
A major marketing push is expected in the coming weeks.
Video produced by Sarah Johnson and Ben Hall.
Follow the producers on Twitter @BRproducers
